Big Data: What is it and How Can it Benefit Your Business?

Big data is a term that describes the huge volume of data – both unstructured and structured – that inundates businesses daily. However, when it comes to running a successful business, the amount of data collected is not the important factor, what is even more important is what businesses do with the data they collect. Research has shown that if big data is collected and analyzed correctly, this process can benefit a business in several ways. Here are some of the ways in which big data can benefit your business:

1. Reduce Costs

Research has shown that big data can have a huge impact on cost-cutting within a business. It can help businesses to identify costly processes and unnecessary workflows. With the help of big data, businesses can find out which areas of the business need scaling up or down. However, it is important to be aware that the amount of money a business saves by using big data can vary greatly. In fact, evidence suggests that it depends on the scope and the size of the business.

Although businesses can save huge amounts of money by analyzing big data, analyzing data is often harder than it sounds. Business professionals who want to save money will need to learn how to analyze data effectively. One way they can do this is by completing an online masters in computer science. This will give them all the tools they need to analyze data effectively.

2. Improves Your Pricing

Another huge benefit of analyzing big data is that it can help you to price your products correctly. It can help you to evaluate your finances, which can give you a better understanding of where your business stands and what your products or services are worth.

3. Increase Sales and Loyalty


When customers shop online or post on social media platforms, they leave a digital footprint. The digital footprint that they leave behind reveals a great deal of insight into their beliefs, preferences, etc. Businesses who collect and analyze this data can use the results to tailor their services and products to exactly what their customers want. This can help to increase sales and loyalty to a business.

4. Identify and Overcome Problems

Nowadays, most businesses flourish in high-risk environments; however, these environments require risk management processes. Although data analytics is not an exact science, it can give businesses the tools they need to solve and overcome a range of problems. Big data can help businesses to solve issues associated with investors, suppliers, and other clients. With real-time reports, businesses can get a 360-degree overview of their business, helping them to make smarter decisions in the future.

5. Improve Customer Service

Customer service is more important than you would think, and more businesses are using big data to retain customers. Why, you may ask? Research has shown that just a 5% increase in customer retention can generate more than 25% of profit increases.

But how can you improve the customer service in your business? One of the best ways is to utilize big data. Big data can give businesses real-time insights into their customers, as they can work out how their customers behave and how they think. They can then make alterations to their business.

Personalized customer service derived from analyzing big data can help businesses to engage with their customers on a deeper level. It can also give businesses an insight into what services they should be offering their customers.

6. Allows You to Focus on Local Customers

Instead of focusing on all customers, small businesses should focus on the local customers to whom they cater for. Big data can allow you to take a closer look at the likes and dislikes of your local clients. Once you get to know what your local customers want, you can offer them a better service. This can help to make you stand out from the competition.

7. Saves Time

Research has shown that businesses that use big data are more likely to move faster and more efficiently than those that do not. In the past, businesses would have collected and analyzed information to generate results that could help them to make more informed, immediate decisions in the workplace. However, this process often took a lot of time.

Thanks to developments in technology, this process is now much easier than it used to be. Not only that, but the information collected is often more accurate and less time-consuming. This helps businesses to stay competitive.

8. Ability to Develop New Products and Services

Big data can give businesses an insight into the market. Businesses can use this information to their advantage. They can come up with products or services that meet their customers’ needs. This can have a significant impact on their profits, and it can also help to increase customer satisfaction.

9. Give Your Business a Competitive Advantage

One of the ways big data can benefit a business is that it can help to give your business a competitive advantage. In many industries around the world, established companies and new entrepreneurs use data-driven strategies to capture, innovate and compete. In fact, big data are now being used in almost all industries in the U.S.

10. It Can Help You to Hire the Right Employees

The hiring process is no longer based on how a person is perceived in person or what they look like. Businesses can now use big data to make better employment decisions. Businesses can scan a candidate’s resume and social media profile to see if they are suitable for the role being offered.

The importance of big data does not revolve around the amount of data a business has collected, but instead what they do with it. If used correctly, big data can help businesses to improve operations, produce personalized advertising campaigns based on target market preferences, provide better customer services, and ultimately increase profitability. Businesses who make use of big data also hold a potential competitive advantage over businesses that do not since they can make quicker, more informed decisions. As you can see, there are numerous benefits to big data, so make sure your business is using it today.

You Might Also Like