4 of the Best Tools That Marketers Use for Social Media Analytics

At present, building an online presence means building a social media presence. That is, without the right social media marketing strategy, it becomes difficult to gain brand recognition in the modern world. 

For that, brands take themselves to various digital marketing agencies or social media management companies. The marketers and marketing teams there are then tasked with content creation, distribution, and achieving the expected targets. 

A top social media marketing company will look to achieve all those things with the help of its skilled marketers. Besides, they also gather the best content creators and visual designers to assist them with their content and social media campaigns. Brands trust these social media marketing services. That is because brands know these agencies can achieve the results they need. 

Social Media

Of course, marketing agencies do not do all these things alone. Apart from a roster of top-class personnel, they also need tech support. This support comes from various online tools and websites that marketers use for social media analytics. And here are four of the best tools they always turn to while doing data analysis for their clients.

#1 Google Analytics

With Google Analytics, marketers can keep track of four different parameters. The audience, acquisition of visitors/users, behavior, and conversions. 

Marketers can get a clear idea of the age group and gender that frequent the client website the most. They can also see from which region they are accessing it. 

The acquisition metrics show marketers how visitors or customers are being redirected to the client’s website or page. It is a metric that mostly keeps track of the traffic. 

The behavior metrics give marketers information regarding the customers and their stay on the client site. It tells marketers how long they were on the site, what pages they visited, what links they clicked, etc.

Finally, the conversion metric determines what actions the customers took during their stay on the client page. This is a way to check whether or not the marketers’ efforts were successful in bringing in more clicks or buys.

#2 SproutSocial

SproutSocial is a one-stop-destination for all your social media stats needs. Be it your impressions or engagement, SproutSocial works as an all-in-one platform to monitor everything. 

Marketers prefer using SproutSocial to compare results across multiple social media platforms. That way, they get a good idea about which content is doing better on what platform. Based on that information, they can then strategize and plan future content. 

SproutSocial is usually the first choice of marketers for making social media reports. That is because the platform makes it easy to manage everything and create a stunning report. It provides users with templates making it easier to drag and drop everything else. Besides, the stunning data visualizations also help make the reports more vibrant. 

#3 HubSpot

HubSpot also provides social media managers and marketers with engagement data. Besides, it also provides them with analytics tools that tie the content with revenue growth. This makes it easier for marketers to see what type of content or strategy is bringing in more revenue.

HubSpot can collect this data from multiple social media platforms. Its use of expansive and interactive visuals makes using the tools more exciting. Marketers make use of HubSpot mostly when they are looking to measure how successful their campaigns are.

#4 BuzzSumo

Marketers use BuzzSumo for analyzing the social media engagement for any given piece of content. Whether you are looking to count the shares of your posts or look at its reach, BuzzSumo has got you covered. The engagement data marketers collect from BuzzSumo is often similar to that of Creator Studio. However, Creator Studio can only give them the data it collects from Facebook and Instagram. BuzzSumo, on the other hand, covers other grounds as well, including Twitter and Pinterest.


One of the major advantages of BuzzSumo is its ability to do keyword analysis. Marketers can look up the performance of their content against relevant industry keywords. That helps them realize what keywords are providing better reach and engagement. It also allows them to see which keywords are competitively doing better in that particular industry or field.

Besides, BuzzSumo also helps marketers and social media marketing agencies to help build better strategies. It does so by informing them of top-performing content, its length, headline type, and other content-related variables.

In some cases, marketers will use more than one of these tools for their work. That varies from agency to agency. However, at least one of these four are always on their to-do lists whenever they are out running analytics on their clients’ accounts.

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