Moving to the top of Google rankings is not an easy job. Everyone that puts their focus on creating high-quality, engaging content will get there at some point. However, it takes time and effort to make it happen.
In this article, we’ll tackle the question of what you should do to get your website on the top of Google rankings and make yourself visible in the digital jungle. Also, we’ll mention the tips and tricks that you can start using today.
Think About the Users
Google always has one objective – to give its users the best content. That’s why Google’s algorithm is constantly changing and optimizing to focus only on the best content. Next time you start analyzing your content, try to analyze it from the user’s perspective. Think about your users, their interests and needs, and whether your website offers content that resonates with them.
Also, if you realize that some else is providing them with better content or more relevant information, try to step up your game. Google can provide you with questions they use to evaluate the content, and the answers can give you valuable insight into Google’s perception of your website.
Quality vs. Quantity
Before, you could add several articles to increase the number of pages indexed on Google. However, today it’s no longer enough to post new articles whose intention is to fill up space. The quality and optimization of the content play a more significant role than ever: with digital marketing solutions, you’ll get all the support you need to create quality content for your readers and customers.
After the Panda update, Google tried to weed out websites publishing dozens of articles every week with low-quality content and no optimization. Today, it’s better to have a few solid content pages than a few hundreds of something nobody wants to read.
Think About the Links
Incoming links are always important for Google. And one of the best ways to move your website upwards is to generate many incoming links that lead to it. However, when Google started analyzing the quality of the content, this tactic had to be modified.
Focusing on high-quality links from well-established websites is an excellent way to generate high-quality incoming links. What’s more, try to wrap links in important keywords, and they’ll skyrocket your online presence.
Announce Your Presence
When you publish a new article, it’s key to give Google enough information about the content to make it easy for users to find you.
How can you do it? By using meta descriptions and titles that closely match the content on your pages. The closer the match, the better the ranking. That’s why we can’t stress enough the importance of writing a good meta description and connecting it to your keywords.
Semantic Keyword Research
Any search engine focuses more on the topics, meaning, and intent rather than words. Should you want to find words and phrases that are semantically linked to the word you’re targeting, make sure to check the bottom of the search page. Usually, it’s best to use one of two phrases, but not more.
After you introduce a few minor changes, you’ll have to wait for a few days to see its impact on the rankings. Only then you’ll be able to access whether those phrases and the article did the trick. The next step is to continue doing it every few months to see whether it will make the same results.
One of the best ways to indicate relevance is to on-page SEO and one of the first steps is to use the key phrase in the page title and use it as a title tag. You can do it with a plugin if you’re using WordPress.
Another important thing is to use the keyword once in the heather several times throughout the article. There’s no magic number for keyword frequency, but the highest-ranking pages usually have between 1200 and 2000 words. And four to seven words are more than enough, especially if you place them naturally. Try not to add too much fluff text, or the article will feel less natural.
SEO practices sometimes take time to work, but your rankings will slowly go up if you’re doing it right. With someone to give you the right advice on SEO or to do it on the spot, you’ll make your website more relevant, and, in time, more people will want to read your content.
Now that you know more about the basic ways to improve your rankings, you can try and do your on-page SEO. On the other hand, if you’re willing to allow professionals to help you, you can focus on creating killer content.