Instagram Views vs. Impressions: What’s the Difference and Why Does It Matter?

Wondering whether Instagram views or impressions are better? Discover the distinction between Instagram impressions and views. And why it’s crucial for your marketing strategy. Gain insights and make informed decisions. Read more!

In digital marketing, social media analytics play a crucial role. It helps to check the effectiveness of your online campaigns and advertising strategies.

Among these metrics, Instagram impressions and views provide valuable insights into audience engagement. Understanding their distinctions is crucial for accurate analytics measurement.

In this article, we dive into these metrics’ definitions and explore their differences. Also, provide tips on how to get impressions and views for your marketing strategy.

By knowing and measuring impressions and views, you’ll gain valuable insights.

What are Instagram Views?

Instagram views are like a little counter that tracks how often people engage with your content, especially videos. It measures how often visitors watch a video or take action related to the content.

What are Instagram Impressions?

Impressions on Instagram refer to the number of times your content, such as posts or stories, is viewed. It’s an important metric that shows how many eyeballs have laid eyes on your content.

Think of it this way: whenever someone sees your post or story, it counts as an impression. Whether displayed on their feed, explored through hashtags, or shared by others. Each view contributes to the overall impression count.

Views Vs. Impressions: Differences

Let’s dive into the differences between Instagram impressions and views as they play distinct roles in digital marketing.

Here’s how they differ:


Views concentrate on watching a video and tallying the number of views. Each play or view counts as a unit in the overall count. This metric provides insights into user engagement and interest in the video content.

Impressions, however, measure the frequency of content getting seen. It accounts for each instance a user comes across the content, regardless of interaction.

Multiple views by the same user may contribute to an increased impression count. It helps marketers assess the visibility and reach of their content.


Views primarily focus on the number of individuals who watch a video on Instagram. Marketers rely on views to scale the reach and engagement of their content or advertisements preceding videos. It helps ensure that their message reaches the desired audience effectively.

But impressions track how often users encounter digital content while browsing Instagram, regardless of whether they interact with it. Marketers utilize impressions to assess the performance of online advertising campaigns.

For example, if they invest in Instagram ads, impressions assist in determining the number of people exposed to those ads. This data aids in budget allocation and evaluating the success of the ads.


Regarding tracking Instagram metrics, there are various methods at your disposal. You can rely on Instagram’s data or opt for third-party analytics programs. These tools offer valuable insights into views and impressions.

Let’s explore some standard metrics:

Instagram Views Metrics

  • Total views: This indicates a video’s popularity and reach because it shows how often it has got viewed.
  • View rate: It represents the percentage of people who watched a video after seeing it as an impression, indicating the efficacy of video content in capturing viewers’ attention.
  • Average watch time: It reveals the average duration visitors spend watching a video, reflecting the engagement and interest generated by the content.
  • Average cost per view: It calculates the average price required to earn a view, considering the production cost and the total number of views. It helps you evaluate your videos’ ROI.

Instagram Impression Metrics

  • Total impressions: It indicates the number of times digital content, such as ads, has been displayed to users on a site.
  • Impression shared: It measures the percentage of impressions a piece of content receives compared to the total impressions. It provides insights into the content’s visibility and reach.
  • Search impression rate: This reveals the ranking of digital content on search engine result pages. It helps you understand how many users discover your IG content through online searches.

These metrics help you gain valuable insights into the performance and impact of your Instagram content.


Impressions are about how many people potentially saw your digital content, while views are about the number of people who engaged with it.

Remember that people can contribute to multiple impressions if they see the content numerous times. However, views are usually counted only once per person, even if they interact with the content numerous times, like watching a video again.

As a result, you’ll often see a higher number of impressions compared to views. Impressions show the potential reach of your content, while views reflect users’ actions to engage with it.

What Is Better?

The choice between Instagram views and Instagram impressions depends on your specific objectives.

IG views would be more valuable if you want engagement and capture audience attention. But if your goal is to boost brand visibility and reach a wider audience, IG impressions are critical.

Both metrics provide essential insights. You must consider your content and desired outcomes to decide which is best for your goals.

3 Ways to Get Instagram Views

1. Optimize Your Posting Schedule To Match User Activity

Optimize your Instagram posting schedule to match the peak activity times of your target audience. Over time, Instagram marketers have discovered specific hours when user engagement spikes, including:

  • Saturday & Sunday at 1 a.m.
  • Wednesday & Thursday at 3 a.m.
  • Monday at 5 a.m.
  • Tuesday & Friday at 7 a.m.

However, it’s important to note that these times may not be effective for all. To create a posting schedule that aligns with your audience, use Instagram Insights. 

2. Engage With Your Audience

You must dive into conversations with your target audience. Do take part in comments, DMs, and other avenues of communication.

When you take the time to respond to comments, you create a reason for users to revisit your posts. It can increase views and engagement with your reel or video content.

Enhance your engagement by considering the option to buy Instagram views. You can buy views for Instagram via They offer a convenient solution for you to buy cheap Instagram video views.

We recommend that you opt to buy real Instagram views. Higher view counts have attracted more attention and engagement from users.

You will get authentic views when you buy Instagram video views from Skweezer. The service provider doesn’t use methods like bots or computer codes to cut costs.

However, taking appropriate safety measures is vital when you buy views.

If you decide to buy views on Instagram, ensure that you do so from a reliable source. And never disclose your password or any personal information.

3. Use Instagram Tags

Using IG hashtags is a practical yet often overlooked strategy to boost your views.

Avoid the common mistake of overcrowding your posts with generic hashtags. Instead, opt for a targeted approach.

Craft a hashtag strategy that adds value to people searching for specific hashtags while expanding your reach at the same time.

Doing so will increase your chances of attracting more views and engagement to your content.

3 Ways to Get Instagram Impressions

1. Leverage Instagram’s Dynamic Features

One of the key aspects that sets Instagram apart is its wide range of evolving features. As the go-to platform for captivating visual content, it offers many options.

Explore a variety of options, such as:

  • Reels
  • Instagram stories
  • Polls and Quizzes
  • Filters and Effects
  • Live streams
  • Story highlights and more

2. Use Geotagging

Boost your visibility among local audiences by leveraging geolocation. It is a practical yet often overlooked tactic. Many Instagram users actively search for specific locations.

Incorporate geolocation into your social media marketing strategy. It can expand your reach, enhance engagement, and increase impressions.

It will make your business easily discoverable to local users. And you’ll also have the opportunity to see posts featuring your brand when geolocation gets utilized.

3. Boost Your Instagram Reach With Strategic Ads

Unlock the potential of Instagram Ads to elevate your organic reach. It may sound contradictory, but IG Ads can enhance the visibility of your most engaging posts.

Here’s how it works:

Analyze your Instagram data to identify the posts with the highest engagement rates. Pick a perfect photo/video from your collection and promote it through Instagram Ads. Witness the organic growth as your post skyrockets on users’ feeds.

Wrapping Up

In the ever-evolving landscape of Internet marketing, timeless principles remain steadfast. One such principle is leveraging valuable data to inform your marketing strategy.

Now that you know how vital Instagram impressions and views are, you can start including them in your campaign metrics.

Next time you launch an Instagram Ad, scrutinize your ad views and impressions. You might uncover invaluable insights that propel your click-through rates (CTR) to new heights.

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