It’s now easier than ever before to start your own business, thanks in large part to the Internet. With a little bit of time and money you can set up an eCommerce store online and start selling your products. There are many ways you can go about doing this, but one of the most popular options is using WordPress. WordPress makes it easy to develop a website, and it’s great for eCommerce businesses. Below are a few things you’ll need to know if you want to use this tool to create your site.
Find Fast Hosting
Before you get started on your site, you’ll want to think about where you’re going to host it. Your hosting provider plays a large role in determining how fast your site is, and speed is essential if you want to bring back return customers. Find WordPress hosting that not only gives you plenty of space and speed, but security as well. There’s plenty of options, so do your research before you decide on one.
Choose the Right Theme
With your site set up, now it’s time to think about what you want it to look like. WordPress makes it easy to change around the look with the use of Themes. Themes are templates that you can quickly install and activate to your site, and it’s easy to try out multiple and see which one you like best. When searching for the best WordPress theme, choose one that is designed specifically for businesses or eCommerce sites.
Integrate a Shopping Cart
One thing every eCommerce site needs to have is a shopping cart feature. This will make it easy for people to purchase your products online, rather than having to call you or visit a store. Trying to set up this process on your own is rather difficult, so it’s recommended that you use an existing product. Here is a list of some great shopping cart software you can choose from. When deciding, look for one that not only meets your budget, but that integrates seamlessly into your WordPress site.
Optimize Your Site for Search Engines
Now that your site is ready to go, it’s time to bring in some visitors. The main way we find new sites these days is through search engines, so you’ll want your site to rank highly in search results. For that to happen, you need to optimize your website based on search engine criteria. If you don’t know anything about this, here is a quick guide on SEO to get you started. From there you should download an SEO plugin for WordPress that will make it easy to modify and optimize your site.
Besides search engines, the other popular way to learn about new sites is through social media. How many times have you discovered a site because one of your family members or friends shared it on their social media accounts? To get your site noticed on social media, there’s a few things you can do.
First, set up your own accounts for your eCommerce business on multiple social media platforms. Then, become active on these accounts, connecting with other people within your niche or people who might have an interest in your product.
After that, make it easy for others to share your site. There are WordPress social media plugins that will add social sharing buttons to all your pages so that sharing is only a click away. Social media is a powerful tool, so be sure your eCommerce site takes advantage of it.
Email Marketing Through WordPress
Finally, many eCommerce businesses like to employ email marketing strategies. If you want to do this, WordPress can make it easy. Many email marketing tools integrate easily with WordPress, so you can quickly monitor and modify your campaigns. From within the WordPress dashboard you can see things like response and open rate, create new marketing messages, and learn about your customer base. Here is a short guide on using WordPress for your email marketing campaigns to get you started.
Making Things Easier on Yourself
Starting an eCommerce business is easy but running a successful one is difficult. With the help of WordPress, you can take away a lot of the stress and make things a little easier on yourself. All it takes is some time to learn all the advantages that WordPress has to offer, then putting a plan in place to make the most of them. Hopefully this guide was able to show you the benefits of using WordPress for your eCommerce business, and you’ll be able to go out there and get started on the right foot.