Due to CBD’s immense popularity, it’s no surprise that many entrepreneurs consider producing their own oils, topicals, and CBD antioxidant blends. However, it also means that the market is fairly saturated. That’s why, whether you’re making a hot oil treatment or an oil tincture, you want to ensure high-quality ingredients, flavors, and blends.
Because of this, many brands look for ways to grow their own hemp plants and cultivate in-house CBD oils, topicals, and edibles. Of course, this takes a bit of work and some planning, but here’s what you need to know about selling your own CBD.
Choose a high-yield strain.
When selecting industrial hemp plants for your CBD oil products, it’s important to consider growing high-CBD hemp strains. However, this isn’t easy. Finding reputable brands that sell high-CBD strains is difficult since it’s an in-demand market. Growing your own can be equally daunting. However, if you have the right licenses, permits, and authorizations, you can proceed.
For starters, keep in mind that there’s no way to get a hemp plant to produce more CBD than what’s genetically possible. That means that you can’t turn existing strains, like Durban Poison or Banana Kush, into a high-CBD strain. With that in mind, you’re looking at a limited plant selection, so you have to make some careful choices. You also need to invest in early growth sample testing to help you determine how your plants perform.
It’s also important to ensure that you’re providing your plants with enough moisture, sunlight, and proper trimming to help them flourish. If you live in a low-moisture climate, you may want to consider indoor growing. Indoor growing is more resource-intensive, but it helps you control some of the cultivation variables.
Formulate your products.
Once you’ve selected the right strains, you need a product development plan. To develop industry-leading CBD oils and topicals, brands like Bloom & Oil carefully select ground spices, essential oils, and flavor blends. By following these examples, you can see which flavors, aromas, and oil blends perform the best and which ones aren’t as popular. For instance, you might find that a CBD sleep aid with lavender and grapeseed oil is a regular bestseller, while a CBD tincture with spices doesn’t sell nearly as much.
When you review the current market trends, it’s easier to formulate products for maximum impact. However, whether you want to create a product that may positively impact blood circulation or a topical for acne, you also need to consider how you present these products to the public. This goes a bit more into your selling strategy.
Use effective, targeted marketing.
While some brands insist that their CBD products can treat inflammation, insomnia, and other conditions, the reality is that there are no FDA-approved drugs containing CBD. As a relatively new wellness product, CBD is under immense scrutiny, so you need to market your products in compliant, targeted ways if you want to stand out. For starters, avoid making generalized claims about your products.
Whether you’re marketing a hot oil treatment for the scalp or a lotion, you don’t want to assert that your products can replace any medical treatments. It’s also important that you advise patients to contact their primary care providers before they try any CBD products. Finally, selling wellness products means navigating liability issues, so it’s best to prevent these before they occur.
Instead, use your market to highlight the whole spices you use, the organic ingredients, or your low-waste business model. There are ways to appeal to new customers without overpromising on the product.
With a few growing and selling tips, it’s that much easier for you to make a few business decisions and get your CBD brand off the ground.