If you’re involved in social media marketing in any way, at some point you will be asked to prepare a report on your activities. Luckily, social media reporting isn’t rocket science. In fact, with the right social media reporting tools and a proper template, you will create yours in no time. Here’s how to do it.
Before you are able to present the impact of your social media marketing efforts, you should invest in dedicated social media reporting tools. Take NapoleonCat, as an example. It’s a powerful software that lets you track and analyze the effectiveness of your progress on Facebook, Instagram, Twitter and YouTube. Basically, you can keep an eye on relevant social media reporting metrics across all channels through a clear social media reporting dashboard. The best part, however, is that you can also generate customizable social media reports. It’s as simple as that!
The content of your report matters, especially when it’s tailored to those who asked for it in the first place. That’s why it’s important to know your audience, and choose the most relevant social media reporting metrics accordingly. To make things easier, you can create an ultimate social media reporting template with all the metrics, which you can then adjust depending on the specific insights you need to include.
Choose suitable reporting time frames
Yet again, the period of time covered in your report will depend on its purpose and recipients. Social media reporting can be done daily, weekly, monthly, yearly, or even for one-off campaigns and events. The most common time interval is definitely a monthly one, but it doesn’t mean that you can’t consider other options when evaluating your progress.
Present your report in a proper manner
Even the best reports can be completely ruined without proper presentation. It applies to both the way you design your report, and the way you introduce it to its recipient afterwards. You should strive to present everything as straightforwardly as possible, and visualize your data whenever it feels right. This will make it easier for your audience to actually understand your insights and draw conclusions from them. Speaking of:
The purpose of social media reporting should always be to turn data into actionable insights. The recipient of the report has to be able to find it valuable, and take advantage of it one way or another. Otherwise, there’s no point in creating a social media report in the first place. Keep that in mind whenever you start collecting the insights and preparing the report.
As a social media marketer, you probably know the importance of having a social media strategy, measuring the results stemming from it, and constantly optimizing your efforts. Although it might not seem like it at first, social media reporting can be of great help here. Actually, preparing relevant reports and drawing conclusions from them is likely to help you keep improving your strategy. For example, since you’re keeping an eye on your content, you can easily figure out why some of the posts are not performing as well as others, and make some changes in your content plan whenever needed.
Still, the most important thing is to keep learning and monitoring the metrics appropriate to your social media marketing efforts. Choose a social media reporting tool that will make it easier for you – try NapoleonCat for free.