Do you really need a business proposal?
It is imperative to know how the targeted customer would perceive your business proposition or offer. Do not get it wrong! The answer must come from you. Will your offer get accepted? If this is what you are thinking, you will get an affirmative response only if there is a strong foundation.
Not all customers need to be looking for the same services or products. For example, certain people would like to avail only some of the features you offer, while others may wish to get them all. You need to understand this basic fact and always keep in mind that there cannot be uniformity in how you conduct your business.
Now, it is clear that not all customers agree and this has been proved time and again by marketers from across the globe. Customers have different needs and wishes. But you also need to know how to make them happy.
One way of doing so is through business proposals or offers.
Presenting a business proposal or offer is nothing but an attempt to secure your customer for your product or service, be it the first time or not. It would help you in getting their attention to what you are offering them and hence help them decide whether they should buy from you or not. Think of this as a challenge that will allow you to exceed your client’s expectations.
What is a business proposal, and what should go into it?
There is no denying that a customer would be looking for specific information in a business proposal or offer. If the document is not complete with whatever he is looking for, there are fewer chances of buying from you. Hence, it is your responsibility to design your document carefully.
It is not hard to understand what information you must include in a business proposal or offer. However, how to write a business proposal is different, so take care of the following aspects, too.
1. Take Care About the Tone of Your Document.
You would be dealing with someone who may know more than you do about what you are selling. Hence, promoting yourself is not something that should be done as carefully as possible. You need to take care of the tone and language of your document.
2. Take Care About the Format of Your Document, Too.
Today, it is very easy to get assistance from the computer to ensure that the content goes into the right place. But do not forget that the presentation of your document is also essential. Hence, you should take care of this aspect, too.
Template from Venngage
3. Check If All Information is Updated or Not.
It will be embarrassing for you if the client finds something missing in your business proposal or offer just because it was never shared with him at any stage. Hence, double-check your document before you hand it over to your client.
4. Anticipate the Questions of the Customer.
…and address them at one place in your business proposal or offer. This will make their job easier and increase the chances of buying from you. However, do not forget that all customers are different and hence they would have different questions.
5. Do Not Forget to Mention the Price of Your Product or Service Along with Its Features and Benefits.
There are chances that the customer did not know about particular features before you mentioned them in your document. Hence, mentioning the details of your product or service may give him an idea about how much he should expect to pay for it.
Template from Venngage
6. You Also Need to Take Care About Your Formatting and the Design.
It would not be good if it is unorganized, as this may confuse the customer more than helping him out. Hence, you must ensure that your document is clean and tidy with proper heading and subheading. When in doubt, check examples of business proposal templates and letterheads for reference.
7. You Need to Take Care About the Deadline for Your Customer, Too.
Ask him in advance how much time he would require to build his confidence in you and decide whether or not they should buy from you. If you are taking too long, chances are that he might explore other options available to him. This is one of the critical reasons you need to take care of the deadlines specified in your business proposal or offer document.
Business proposals and offers are not just about what you are offering but also about presenting them. Hence, consider these little-known facts before finalizing yours for your customer.
Use Venngage as Your Business Proposal Designer.
As a business owner, you are expected to have knowledge about every aspect of the company. But certain things would demand attention more than others. One of them is your expertise in the field of business proposal or offer writing. If you want to stay ahead in this competitive world where everyone is flocking for the same thing, you need to have this skill in your resume.
Now, most businesses are struggling with writing good business proposals or offers due to a lack of expert assistance in this aspect. As a result, most small businesses end up using Microsoft Word to design their offer document without understanding that there is more than what you see on the screen. Hence, if you want to stay ahead in this cutthroat competition and need to present the best offer as you can, then Venngage can help you.
Suppose you’re looking for a business proposal or offer template that’s easy to use and helps you design an impactful document quickly. In that case, Venngage Business Proposal is the perfect tool for you. Now available on iOS! Try it for free! Sign-up & see for yourself!