The saturation of technology and digital media has led to renewing people’s interest in print media. As a result, there has been a marked increase in print publication, with print advertising following in the wake of the interest in print publishing.
Magazine advertising, alongside newspaper advertising, is regarded as effective media for print advertising, and both small and big businesses still utilize it as part of their cohesive marketing strategy.
Magazines are quirky, exciting, and a great source of information. Advertisers should hone in on magazine advertising as they are the perfect niche publications. Other reasons you should advertise your business in magazines are:
- 1. Magazines display high-quality images
- 2. Magazines target specific audiences and satisfy a need
- 3. Targeting specific industries
- 4. A credible source of information
- 5. Magazine advertising is affordable
- 6. They have a long shelf life
- 7. Magazines offer different design options
- 8. People prefer actual publications to virtual ones
- 9. You can advertise in multiple publications
- 10. More reach with online magazines
1. Magazines display high-quality images
Magazine printing is usually done on glossy paper that is attractive to the readers. The chances are that your product is not unique. High-quality images, however, allows for the best representation of your product, turning a mundane, everyday item into a glorious work of art.
2. Magazines target specific audiences and satisfy a need
One of the magazine’s biggest strengths is the ability to target specific demographics. Most magazines are specially created to target a niche audience with specific topics and themes for the target audience. They satisfy a specific need for the reader.
There are kid’s magazines, health, and fitness, parenting, fashion, etc., that cater to specific people. So the advertisements in the magazines become relevant to the content of the magazine.
Magazines have a wide range of titles that appeal to various demographics, interests, and lifestyles. This makes it easy for advertisers to hone in targets that fit their needs.
3. Targeting specific industries
Not only do magazines have specific audiences, but they also target specific industries. Many people prefer to buy magazines according to their tastes and personal preference. Their tastes tend to lean towards specific industries such as fashion, home improvement, sports, and healthcare, among others.
For example, if you are selling vehicle parts, you should work with agencies to make sure that your ad ends up in an auto magazine, targeting automobile enthusiasts.
4. A credible source of information
Most consumers have trust and belief in magazines and magazine advertisements. This has been earned through years of meticulously publishing high-quality and credible content that people trust. Placing your advertisement on a trusted magazine brand makes the ad more noticeable.
Advertisers can benefit immensely from this credibility and trustworthiness when people view their ads not as ads but as recommendations from a trusted and credible source. This also helps create brand awareness and brand loyalty in time.
5. Magazine advertising is affordable
Advertising in magazines is cheaper than doing it in newspapers, radio, and television. This means that a business of any size can place its advertisements in magazines at a pocket-friendly price.
As magazine ads are typically charged based on your ad’s size and placement on a magazine page, it is a cost-effective way of advertising. Standard sizes are full page, half page, third page, and quarter-page ads. There are some magazines that sell the back cover, or inside the covers, as ad space.
With most magazines having a digital version and a print version, the ads typically apply to both at no extra cost.
6. They have a long shelf life
Magazines tend to last longer than other forms of print media like newspapers. Many people keep magazines for weeks, months, and even years. People are less likely to throw away magazines as they usually read them for pleasure at their leisure. They also share them with their friends and family members.
Magazines have staying power which means that your advertisement is likely to be seen repeatedly by different people.
In places like hotels and office reception areas, and hospital waiting rooms, you find magazines lying about for visitors to peruse while they wait to be served. This promotes the pass-on ad exposure.
7. Magazines offer different design options
Magazines offer flexible design options for advertisers. When you advertise with a magazine, you can decide to have your ad as a whole display ad or a simple text. You also get the chance to choose where you want your ad to be placed, on the cover, or buried within the pages.
You can decide to run your ad as a coupon or discount code, a survey, or even a tiny mini-article that looks like it was written for the magazine. These are the many ways that you can take advantage of this medium.
8. People prefer actual publications to virtual ones
Although digital media has slowly but steadily seeped into our everyday life, many people still prefer the feel and look of a real and tangible publication to a virtual one. Most readers only scan a website for 15 seconds and move on; the real experience of actually reading a magazine surpasses the virtual one that can create a mind share – a share in the target customers’ minds.
9. You can advertise in multiple publications
For your local demographic, you can decide to place your ad in a local magazine. So if your business is local, you can speak directly to your potential local clients by advertising in the local magazine.
And since most people are interested in their local community, they will be interested in you too. And as a form of local patriotism, most people prefer to buy from their local vendors.
If you aspire to a broader reach, you can decide to place your advertisements in regional, national, or even international magazines.
10. More reach with online magazines
As has been the trend in the last decade, most traditional media platforms are migrating online. Magazines have not been left behind, and most of them have digital copies of their physical publications. This means that people can see the adverts you place in physical magazines and on their online counterparts.
With the ongoing debate on whether traditional media platforms are becoming obsolete or not, magazines have managed to carve a niche for themselves. Print advertising and, more specifically, magazine advertising is still in style and, for many businesses, the preferred platform for marketing and advertising.