Why do online casinos offer bonuses to their new clients?

It’s a norm among online casinos to give welcome gifts to new users. Read this article to get to know how gambling platforms themselves benefit from promotions!

Most online casinos distribute generous welcome bonuses among their new clients. By doing so, they pursue multiple goals at once. From this article, you’ll get to know how exactly gambling platforms benefit from their promotion systems.

Raise Their Brand Awareness

On the Internet, you can find dozens of sites that help visitors to choose the best online casinos. They share themed lists and ratings, such as “300 deposit bonus casino” or “50 casinos with no-deposit welcome bonus”. The more lists mention a certain platform, the more often gamblers see its name and the better it sticks in their minds.

Expand Their Customer Base

When gamblers choose an online casino, the terms of the welcome bonus are one of the main factors that they pay attention to. Many people don’t even read the full terms and conditions of the welcome offer and judge only by the information from the ad banner. If the gift for new users seems to be generous enough, people might hurry to receive it and forget about everything else.

Collect Gamblers’ Personal Data

When you create an account in an online casino, you might be able to do it in a couple of clicks. Yet, later on, you’ll need to feel in your profile with your private information. Most likely, you’ll be required to specify the following details.


  • Full name
  • Date of birth
  • Gender
  • Full postal address
  • Phone number
  • Email

Some casinos allow their customers to carry out financial operations only after they fully fill in their profiles. Others make certain bonuses available only to those people who have shared their exhaustive private information.

Casinos need that data to better understand the demographics and behavior patterns of their audience. They can target their ads more precisely and better customize personalized offers. Databases with such information are highly valuable among marketing specialists. When a casino offers you a bonus in exchange for your private details, it’s one of the cheapest and easiest ways of getting precious data.

Convince Users to Deposit Real Cash

Nearly all casino bonuses have wagering coefficients. To be allowed to withdraw your winnings, you might need to win from 20 to 70 times more than the sum of the bonus. This means you’ll need to deposit real cash — and you should be ready to lose some part of it.

Create Emotional Bonds Between the Gambling Platform and Its Customers

Clients feel happy when the administration of the gambling platform tries to please them. They appreciate the creativity of the casino’s team and the effort that they put into developing promotional offers. Players realize that over time, they might expect to receive other pleasant surprises.

Make You Believe That You Can Win Indeed

People with zero gambling experience sometimes fail to believe that they can win real cash at an online casino. When they get the welcome bonus, it serves as an important psychological stimulus for them. They can gamble with more money than they spent! They start to feel more confident and they’re ready to deposit real cash.

Make You Come Back Over and Over

If the welcome gift includes free spins, you’ll hardly be able to use all of them in one go. For instance, if you receive 120 free spins, you might be allowed to spend 25 of them each day. You’ll be coming back to the platform daily and you’ll get used to spending your free time here.

Apart from the welcome gift, most casinos offer other types of promotions:

  • Reload bonuses
  • Free spins
  • Birthday gifts
  • Promo code stores
  • Bonuses for downloading the casino’s mobile app
  • Tournaments
  • And so on

They have VIP programs, also known as loyalty programs, and referral programs. The welcome offer and the gift that people receive for achieving the higher tiers of the VIP program are usually the most lucrative ones.

Promote the Most Popular Games

You’ll be able to apply the free spins that you receive as a bonus only to selected slots. These will not be random games but the most popular and generous ones. Slots differ by their complexity, RTP and volatility. Casinos tend to offer the simplest games to newbies. You won’t need to learn for too long how they function. You just push the button a few times — and you immediately win a prize! Even though the sum won’t be too large, you’ll successfully test the waters and you’ll be motivated to carry on.

Final Thoughts

Hopefully, this article came in handy and now you better understand why online casinos offer bonuses to their clients. Players can benefit from these offers — but gambling platforms enjoy multiple advantages as well. Welcome bonuses enable casinos to attract more clients and gather their personal information with minimum effort. Promotions increase the loyalty of the audience and encourage people to gamble actively.

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