Email marketing has several undeniable benefits that can take your company to a whole new level. Specialized services will help you automate this process and get the most out of it, as well as analyze and adjust your advertising campaigns. We have compiled the top 5 best platforms so that you do not get lost in the huge variety of offers.
The Unisender bulk email service can suit both small companies and midsize businesses. Its biggest advantage is a simple and user-friendly interface, so you don’t have to spend much time learning it. You can get started almost right away. Other benefits include the following:
- large library of templates;
- integration with popular CRM and CMS services;
- round-the-clock customer support;
- security of personal data;
- free basic version.
Mailchimp is popular all over the world. Although the company offers commerce plans with advanced features, it is still suitable for small and medium-sized companies. Here you will find one of the widest free plans whereby you can send 10000 emails to up to 2000 subscribers monthly. Besides, the service offers the following:
- integration with over 250 applications;
- lots of free basic features;
- a handy mobile app;
- high deliverability of letters.
3. Constant Contact
Constant Contact is one of the oldest marketing service providers. Despite its long history, it continues to improve by regularly adding new features and expanding user opportunities. It is quite easy to learn and allows you to organize work with several projects at once quickly. Among the advantages of this platform are the following:
- big library of stock photos;
- marketing calendar;
- more than 270 services are available for integration;
- real-time result analysis.
Sendinblue is another handy service for customized email marketing campaigns. It is available at a fairly low price when compared to its counterparts on the market. Moreover, the basic free version offers users quite ample opportunities, and you will have to pay extra only if you want more advanced functionality. Here’s everything you need to set up an ad campaign and track its effectiveness:
- beautiful email templates;
- several patterns for process automation;
- detailed statistics of views;
- SMS mailing.
The GetResponse platform offers truly extensive functionality to meet the needs of your entire marketing department. In addition to a handy letter constructor and one of the biggest collections of ready-made templates (over 200), there are:
- platform for webinars;
- 26 languages support;
- website builder.
Improve Your Marketing Campaign
The usefulness and benefits of email marketing for brand loyalty are undeniable. However, finding the right service for business can be tricky. It all depends on the specifics of your company, customer base, and particular needs. Your best bet is to pick several platforms and use their free base plans to compare functionality and customization flexibility. It is the only way you can find the most suitable provider. You should not chase advanced options if you do not need most of what some services offer. At the same time, you should always keep in mind the likelihood that your business may expand, and when that happens, you may need new tools.